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Germany, Inc.: The New German Juggernaut and Its Challenge to World Business

By Werner Meyer-Larsen, Meyer-Lars
Hardcover
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By Werner Meyer-Larsen, Meyer-Lars
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"Ten strong egos, three different strategies, and one major target. Enter Deutschland AG: Volkswagen v. Ford; Bertelsmann v. Time Warner; Hoechst, BASF, and Bayer v. DuPont; Allianz v. Metropolitan Life; Lufthansa v. American Airlines; Airbus v. Boeing....The contest is thrilling, intoxicating even. The figures of Deutschland AG versus those of Corporate America- everything is so right, it's really wrong, when you come right down to it."

As Japan's sun sinks slowly in the West, a formidable ...

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