Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

by C. Hayden

Overview

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?

Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!

In Get Clients Now!, you will learn:

• How to choose the best marketing tactics for their situation and personality
• Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
• Proven and effective online networking and prospecting, social media, and internet marketing strategies
• Advice on integrating online and offline tactics
• Tips for dealing with fear, resistance, and procrastination

Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!

Product Details

ISBN-13:	9780814432457
Publisher:	AMACOM
Publication date:	05/08/2013
Edition description:	Third Edition
Pages:	272
Product dimensions:	7.12(w) x 9.86(h) x 0.72(d)
Age Range:	18 Years

About the Author

C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.

Read an Excerpt

Introduction

IF YOU ARE READY TO GET CLIENTS NOW, you have come to the right place. Get Clients Now! is a complete marketing and sales system for consultants a coaches, and anyone who markets a professional services business.

This book contains a 28-day program for sales and marketing success that has been road-tested by readers since 1999, and delivered by over 300 licensed facilitators around the world. The Get Clients Now! system has all the tools you need to get your marketing efforts unstuck, make an effective action plan, and start getting more clients.

In this new, third edition, you’ll find the latest marketing approaches for independent professionals, including social media marketing, Internet marketing a prospecting and networking online, and integrating your online and offline marketing tactics. You’ll also find an even stronger emphasis on building high-touch relationships in our high-tech world; new ideas for dealing with fear, resistance, and procrastination; fresh contributions from experts in marketing and motivation; and numerous improvements suggested by the thousands of readers who have made Get Clients Now! their sales and marketing bible.

It’s easy to think that there is some hidden secret to successful marketing and sales. When you consider all the books you could read, seminars you could take, or consultants you could hire, it makes the process of learning how to market yourself seem huge, mysterious, or even terrifying. But in fact there is a simple answer to all your marketing and sales problems, and it’s right here in this book: The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently. The Get Clients Now! system will enable you to do just that.

WHO SHOULD USE THIS BOOK

Get Clients Now! is the ideal sales and marketing tool for almost any professional services provider. Some of the many professionals who will benefit are: accountants, architects, attorneys, bodyworkers, chiropractors, coaches a computer professionals, consultants, counselors, designers, engineers a financial planners, freelancers, health practitioners, insurance and investment brokers, photographers, real estate agents, recruiters, speakers, therapists a trainers, and writers. Whether you are a professional marketing your own services or you have business development responsibilities for your firm a this book will provide you with a proven system for finding clients.

The Get Clients Now! system is designed to help you market and sell professional services to either businesses and organizations or individual consumers.

If your service business also markets tangible products, e-products a or classes and seminars, this book may not be a complete solution. You may need other references to help answer questions about which marketing approaches are best for the product or seminar component of your business.

But for creating a customized marketing plan to sell your professional services or those of your firm, you won’t need to look beyond this book.

HOW TO USE THIS BOOK

Get Clients Now! uses a cookbook model to help you create a sales and marketing action plan. First, you will discover the Success Ingredients that are missing from your current marketing and sales activities. Then you will choose from the Action Plan Menu the specific courses of action you should take. Detailed recipes for the recommended tactics and tools are provided to help you successfully implement your plan.

You will get the most value from this book if you commit from the outset to completing the exercises as you go. Just reading the information presented here will be helpful, but where marketing is concerned, more learning is rarely enough to do the trick. You need to choose a direction, take action, and keep moving forward in order to succeed.

Once your action plan is designed, the 28-day program will put your ideas into action immediately. Many people who have used the program report improved results within just a few days. You can use the program quite successfully by yourself; or to make it even more powerful, team up with a business buddy, action group, or business coach. And you can repeat the program as often as you like to continue improving your results.

Throughout the book, you’ll find references to specific services, software a devices, or websites you might find useful. This information can change quickly as communication technology and business products continue to evolve. Keep in mind that the basic principles of marketing don’t change as quickly as technology and products do. The ideas and approaches behind the

Get Clients Now! system will continue to be valid for years to come, no matter what new paths marketing or communications may take.

For additional resources on any of the topics discussed in the book a updates to the book’s content, to download copies of the Get Clients Now!

worksheets, or to find a buddy, group, or coach to help you work the program a please visit the book’s companion website at www.getclientsnow.com.

C. J. Hayden, MCC

San Francisco, California

Table of Contents

Contents

Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

PART I: THE SETUP

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and

Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and

Marketing Goal

PART II: THE SYSTEM

Chapter 4: What’s Stopping You? Selecting Your Success

Ingredients

Chapter 5: Here’s What to Do: Choosing from the Action

Plan Menu

Chapter 6: You’re Ready . . . Let’s Go! Putting the System into Action

PART III: THE STRATEGIES

Chapter 7: Filling the Pipeline: When You Don’t Know Enough

People to Contact

Chapter 8: Following Up: When You Know Plenty of People but

You’re Not Contacting Them

Chapter 9: Having Sales Conversations: When You’re

Contacting People but Not Getting a

Chance to Sell

Chapter 10: Closing Sales: When You’re Having Sales

Conversations but Not Getting Sales

Index

Editorial Reviews

..".contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums

From the Publisher