Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

by Dennis L. Prince

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Product Details

ISBN-13: 9780071638449
Publisher: McGraw-Hill Professional Publishing
Publication date: 03/26/2010
Pages: 256
Product dimensions: 6.36(w) x 9.00(h) x 0.64(d)

About the Author

Dennis L. Prince is among the top ten “Online Movers and Shakers”
named by Vendio.com (formerly AuctionWatch.com). He has been featured in Entrepreneur and Access magazines and has appeared on CNBC, BBC
Radio, and C/Net Radio. Prince is the author of numerous books including
How to Sell Anything on eBay . . . and Make a Fortune! and How to Make
Money with MySpace.

Table of Contents

Introduction 1

Part 1 Understanding Twitter 9

1 Welcome to the World of Microblogging 11

2 Planning for Twitter in Your Business 25

Part 2 Establishing and Tweaking Your Twitter Presence 41

3 joining Twitter and Getting Started 43

4 Building Your Best Tweet 63

5 Sending Messages 77

6 Searching and Following 93

7 Keeping the Tweet on Key 109

8 Hashing Out Hashtags 119

9 Networking with Twitter 127

10 Keeping Tabs on the Twitterverse 135

11 Twenty-Five Business Uses for Twitter 145

Part 3 Advancing the Twitter Touch 159

12 Applying Elements of Viral Marketing 161

13 A Closer Look at the Need for Engagement 169

14 Gaining Advantage from Twitter Advertising 181

15 Ten Microblogging Mistakes to Avoid 189

16 Other Microblogging Boosters 197

Part 4 Look, Listen, and Learn: Twitter Success Stories 205

17 Zappos.com (twitter.com/zappos) 207

18 Berry Chill Yogurt Couture (twitter.com/yogijones) 211

19 Naked Pizza (twitter.com/nakedpizza) 215

20 Comcast (twitter.com/comcastcares) 219

21 American Red Cross (twitter.com/redcross) 223

22 Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet) 227

23 Geni (twitter.com/geni) 231

24 Ty's Toy Box (twitter.com/tystoybox) 235

Conclusion: It's Your Turn to Tweet 239

Index 241

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