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Master today’s most powerful marketing tool for instant customer engagement!
Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging informationin 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.
Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever beforeat a fraction of the cost to you. Learn how to:
- Establish a solid foothold in the Twitterverse
- Build a following of loyal, active customers
- Craft engaging and effective messages (tweets)
- Monitor all Twitter activity concerning your business
- Develop a sure-fire viral marketing campaign
You don’t need to do a big song and dance to get customers interested in your product.
Simply give them a tweet. They’ll hear you loud and clear.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.36(w) x 9.00(h) x 0.64(d)|
About the Author
Dennis L. Prince is among the top ten “Online Movers and Shakers”
named by Vendio.com (formerly AuctionWatch.com). He has been featured in Entrepreneur and Access magazines and has appeared on CNBC, BBC
Radio, and C/Net Radio. Prince is the author of numerous books including
How to Sell Anything on eBay . . . and Make a Fortune! and How to Make
Money with MySpace.
Table of Contents
Part 1 Understanding Twitter 9
1 Welcome to the World of Microblogging 11
2 Planning for Twitter in Your Business 25
Part 2 Establishing and Tweaking Your Twitter Presence 41
3 joining Twitter and Getting Started 43
4 Building Your Best Tweet 63
5 Sending Messages 77
6 Searching and Following 93
7 Keeping the Tweet on Key 109
8 Hashing Out Hashtags 119
9 Networking with Twitter 127
10 Keeping Tabs on the Twitterverse 135
11 Twenty-Five Business Uses for Twitter 145
Part 3 Advancing the Twitter Touch 159
12 Applying Elements of Viral Marketing 161
13 A Closer Look at the Need for Engagement 169
14 Gaining Advantage from Twitter Advertising 181
15 Ten Microblogging Mistakes to Avoid 189
16 Other Microblogging Boosters 197
Part 4 Look, Listen, and Learn: Twitter Success Stories 205
17 Zappos.com (twitter.com/zappos) 207
18 Berry Chill Yogurt Couture (twitter.com/yogijones) 211
19 Naked Pizza (twitter.com/nakedpizza) 215
20 Comcast (twitter.com/comcastcares) 219
21 American Red Cross (twitter.com/redcross) 223
22 Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet) 227
23 Geni (twitter.com/geni) 231
24 Ty's Toy Box (twitter.com/tystoybox) 235
Conclusion: It's Your Turn to Tweet 239