Get to the Point!: Sharpen Your Message and Make Your Words Matter

A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide.

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says...