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Global Media Sport: Flows, Forms and Futures

By David Rowe
eBook
$42.25
By David Rowe
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?

In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the r...

Categories

Social SciencesSportsMedia & CommunicationsOther SportsMedia - General & MiscellaneousCommunications - General & MiscellaneousSociology of Sports