Global Public Relations: Spanning Borders, Spanning Cultures
Paperback
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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
- foundational theories, and factors that shape the discipline
- communication across cultures
- trends affecting the public relations profe...






















