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Global Strategy and the Organization

By Anil K. Gupta, Vijay Govindarajan
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By Anil K. Gupta, Vijay Govindarajan
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In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That’s why students need a strategic framework that they can apply in a global setting.

In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:

  • Identify market opportunities worldwide and pursue those opportunities by establ...

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