The fully updated third edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively “smaller” as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a “global village.” Slowly, fitfully, his vision is being fulfilled.
The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babelinvoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.
About the Author
Jack Lule is professor of global studies and professor and chair of journalism and communication at Lehigh University.
Table of Contents
Chapter 1: Introduction
Chapter 2: Global Village of Babel
Chapter 3: Language and Metaphor: What We Talk about When We Talk about Globalization and Media
Chapter 4: The Role of Media in Globalization: A History
Chapter 5: “The Rise of the Global Imaginary”: The Global Village
Chapter 6: Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion
Chapter 7: Media and Political Globalization: Killing Storiesand Journalists
Chapter 8: Media and Cultural Globalization: Cartoon Killings and Dismantled McDonald’s
Chapter 9: Conclusion: The Globalization of False Promises