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Globalization of Consumer Markets: Structures and Strategies

By Salah S. Hassan (Editor), Erdener Kaynak (Editor)
Paperback
$70.99
By Salah S. Hassan (Editor), Erdener Kaynak (Editor)
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The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace.The contributing authors present managerially oriented chapters, each of which is based on rese...

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