Go Luck Yourself: 40 ways to stack the odds in your brand's favour

Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of Velcro. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour. Andy Nairn draws on everything from architecture to zoolo...