Golden Rules Effective Listening

You've got through to the prospective customer either or the phone or in person. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one opportunity to make a sale, secure a deal.

What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice?

In this book, David Ryder, who has 20 years' experience of f...