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Golf Business and Management: A Global Introduction

By Tim Breitbarth (Editor), Sebastian Kaiser-Jovy (Editor), Geoff Dickson (Editor)
eBook
$80.99
By Tim Breitbarth (Editor), Sebastian Kaiser-Jovy (Editor), Geoff Dickson (Editor)
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Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels.

With sections exploring the develop...

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