Great Store Performance: From Illusion to Reality

For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places "good to great" performance as the governing vision and cornerstone of market advantage. Such a vision has been applied to every...