Green Business: The Five Elements of an Environmentally Responsible Company

This book offers a five—part model companies can follow to "green" themselves. Moreover, it shares the success, and failures, of forerunners in this fast—growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate "green" advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning "green" practices like the following have enahanced the perfor...