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Green Marketing: A Comprehensive Guide

By Mohammed Majeed, Esther Asiedu, Jonas Yomboi
Paperback
$43.00
By Mohammed Majeed, Esther Asiedu, Jonas Yomboi
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An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to s...