Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.
|Sold by:||SIMON & SCHUSTER|
|File size:||369 KB|
About the Author
Kim Carlson (Minneapolis, MN) is an award-winning socially responsible business owner. She is founder and owner of Cities Management, a property-management company. She recently launched EarthSmart, which sells green housewares. She hosts a weekly radio show on the VoiceAmerica Network called "Living the Green Life." Carlson has been a regular lifestyle contributor to NBC TV.