Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China
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"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?
Rather than explaining the emergence of guanxi and its persistence – in spite of the existence of a market economy – with Confucianism,...






















