Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There

Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they’ll feel better about themselves. That’s why Jay Conrad Levinson’s guerrilla books have sold over 30 million copies—Jay doesn’t just promise to empower small businessmen, he actually becomes the wind beneath their wings. It’s a natural! Empowerment! How to get powerful people—big dogs—to do what you—the small guerril...