Guerrilla Marketing Attack

by Jay Conrad Levinson President

Overview

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Product Details

ISBN-13:	9780395502204
Publisher:	HarperCollins
Publication date:	02/20/1989
Series:	Guerrilla Marketing Series
Pages:	208
Product dimensions:	6.00(w) x 9.00(h) x 0.53(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.