Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

by Jay Levinson, Shane Gibson

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Product Details

ISBN-13: 9781599183831
Publisher: Entrepreneur Press
Publication date: 10/01/2010
Series: Guerrilla Marketing Series
Pages: 250
Sales rank: 827,423
Product dimensions: 9.18(w) x 11.28(h) x 0.57(d)

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.

Table of Contents

Acknowledgments vii

Foreword: How To Become a Social Media Guerrilla Guy Kawasaki ix

Preface xi

Chapter 1 The Guerrilla Social Media Marketer's Path 1

The Ten Personality Traits of a Guerrilla Social Media Marketer 4

Think Leadership and Engagement vs. Branding and Pitching 15

Chapter 2 Building the Guerrilla's Personal Brand 19

Guerrillas Realize that Everyone Is Now in the Media Business 20

Guerrilla Brands Are Authentic 21

Guerrilla Brands Are Easy to Understand 22

Distinct 24

Easy to Share 29

Easy to Find 30

Always On 31

Being Human 32

Consistent Across Platforms and Media 33

Chapter 3 The Top Ten Attributes of a Guerrilla Social Media Marketer 37

1 Name 38

2 Strong Ongoing Branding Strategy 39

3 Positioning Through Listening and Dialogue 40

4 Quality 42

5 Distribution 43

6 Free and Variable 47

7 Referral and Rewards Program 48

8 Likeability 51

9 Testimonials 56

10 Reputation 58

Chapter 4 The Guerrilla Social Media Arsenal 61

100+ Guerrilla Social Media Weapons and Tools 62

Chapter 5 Guerrilla ROI 131

What Gets Measured Gets Improved 132

Guerrillas Measure Alone and Together 133

Return-on-Investment 135

20 Types of Guerrilla ROI 136

Putting It All Together 143

Final Thoughts on Social Media ROI 144

Chapter 6 Guerrilla Focus 149

Identify the Right Target Markets 150

Brainstorm Criteria 151

Nano-Targeting 157

Chapter 7 Guerrilla Social Media Marketing Defined 161

Three Directions at Once 162

It's About Them 165

Mash Up 165

Upside-Down Marketers 166

Technology Savvy 167

Nano-Casters 168

Attention to Detail 169

Honor Relationships and Value Permission 170

Chapter 8 Building and Protecting Your Guerrilla HQ 177

Social Sites vs. Traditional Websites 180

Engagement Pages vs. Landing Pages 182

Subscription Options 182

Socialized and Networked 183

Aggregated Content for Everyone 184

Keep It Simple 185

Keep It Focused 185

Automate 186

Analyze 187

Google Love 187

Chapter 9 Recruiting and Partnering with Guerrillas 193

Evaluating Partners 195

Fusion Partnerships 198

Tapping into Other Guerrilla Necworks 199

Crearing Social Equity 200

Be a Network Hub 203

Guerrilla Attraction 208

Chapter 10 Your Guerrilla Social Media Attack Plan 211

The Seven-Sentence Guerrilla Social Media Plan 212

Your Guerrilla Marketing Calendar 218

Maintaining Your Attack 221

107 Social Media Tweets 227

Guerrilla Social Media Marketing Glossary 235

Index 245

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