Halal Business Management: A Guide to Achieving Halal Excellence
The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.

Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process – a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets.

This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.

1137306571
Halal Business Management: A Guide to Achieving Halal Excellence
The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.

Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process – a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets.

This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.

44.99 In Stock
Halal Business Management: A Guide to Achieving Halal Excellence

Halal Business Management: A Guide to Achieving Halal Excellence

by Marco Tieman
Halal Business Management: A Guide to Achieving Halal Excellence

Halal Business Management: A Guide to Achieving Halal Excellence

by Marco Tieman

Paperback

$44.99 
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Overview

The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.

Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process – a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets.

This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.


Product Details

ISBN-13: 9780367625917
Publisher: Taylor & Francis
Publication date: 12/22/2020
Pages: 226
Product dimensions: 5.06(w) x 7.81(h) x (d)

About the Author

Marco Tieman is the CEO of LBB International, a supply chain strategy consultancy and research firm. He is a professor with Help University and a research fellow with the Universiti Malaya Halal Research Centre, conducting research in halal supply chain management and reputation management.

Table of Contents

List of halal insights ix

List of figures x

List of tables xii

Foreword xiii

Acknowledgements xvi

Prologue: A man with a mission xvii

Arabic terms xix

Part I Halal certification 1

1 The world of halal 3

2 Halal assurance system 17

Part II Halal supply chain management 31

3 The halal supply chain 33

4 Halal purchasing 53

5 Halal logistics and retailing 70

6 Halal clusters 88

Part III Halal branding and marketing 105

7 Halal branding 107

8 Halal marketing 121

Part IV Halal risk and reputation management 139

9 Halal risk management 141

10 Halal reputation management 156

Epilogue: A pursuit of excellence 173

Appendix 1 Halal certification information checklist 178

Appendix 2 Halal business management education 181

Appendix 3 Halal Reputation GAME 191

About the author 195

Index 197

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