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Handbook Event Market China

By Helmut Schwägermann (Editor), Peter Mayer (Editor), Yi Ding (Editor)
Other Format (Paperback)
$28.99
By Helmut Schwägermann (Editor), Peter Mayer (Editor), Yi Ding (Editor)
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China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry.

This handbook is the first of its kind...

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous