Handbook Guide to Consultative Sales

Let's face it. The traditional sales model of making 100 dials a day and pushing product just isn't fun. It also doesn't work for most sales people! This book uses stories and humor to introduce the powerful dynamic of Consultative Sales. Consultative Sales flips the century-old traditional sales paradigm upside down, empowering you to represent the customer; not the product. It also includes over 100 tips, tricks and shortcuts that are highlighted at the end of each chapter to help use thi...