Handbook of Classical Conditioning

When conducting scientific research in any field, it is not sufficient to simply design thoughtful and informative experiments to explore ideas and hypotheses. The experiments must be conducted in such a manner that the data generated effectively address the ideas and hypotheses under study. Collecting good data necessitates the use of good methods, techniques, and instrumentation. Behavioral neuroscience is most certainly a field that, over the years, has required novel, inventive, and eff...