Book Your Summer Shop NowBook Your Summer Shop Now
Add Item to wish listAdd Item to wish list

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

By William O. Bearden (Editor), Richard G. Netemeyer (Editor), Kelly Haws (Editor)
Hardcover
$195.00
By William O. Bearden (Editor), Richard G. Netemeyer (Editor), Kelly Haws (Editor)
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

  • More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
  • More than 70 new scales have ...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous