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Happiness and Well-Being in Customer Experience: Transformative Research in the Time of AI

By Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta
Hardcover
$200.00
By Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta
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Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both their conception and their study.

Building on advances in customer experience, transformative service and consumer research, and AI-enhanced marketing, the book presents an integrated model connectin...