HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

by Harvard Business Review

Overview

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.

If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

This book will inspire you to:

• Assess whether your core business model is going strong or running out of gas
• Fend off free and discount entrants to your market
• Reinvigorate growth by adding a second business model
• Adopt the practices of lean startups
• Develop a platform around your key products
• Make business model innovation an ongoing discipline within your organization

This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Product Details

ISBN-13:	9781633696877
Publisher:	Harvard Business Review Press
Publication date:	07/02/2019
Series:	HBR's 10 Must Reads Series
Pages:	176
Sales rank:	671,443
Product dimensions:	5.50(w) x 8.20(h) x 0.70(d)

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org

Table of Contents

Why Business Models Matter Joan Magretta 1

Reinventing Your Business Model Mark W. Johnson Clayton M. Christensen Henning Kagermann 15

When Your Business Model Is in Trouble Rita Gunther McGrath Sarah Cliffe 37

Four Paths to Business Model Innovation Karan Girotra Serguei Netessine 43

The Transformative Business Model Stelios Kavadias Kostas Ladas Christoph Loch 59

Competing Against Free David J. Bryce Jeffrey H. Dyer Nile W. Hatch 73

Why the Lean Start-Up Changes Everything Steve Blank 87

Finding the Platform in Your Product Andrei Hagiu Elizabeth J. Altman 101

Pipelines, Platforms, and the New Rules of Strategy Marshall W. Van Alstyne Geoffrey G. Parker Sangeet Paul Choudary 113

When One Business Model Isn't Enough Ramon Casadesus-Masanell Jorge Tarziján 127

Reaching the Rich World's Poorest Consumers Muhammad Yunus Frédéric Dalsace David Menascé Bénédicte Faivre-Tavignot 139

About the Contributors 151

Index 155