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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

By Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Paperback
$26.95
By Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
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Put customers at the core of your business.

If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

This book will inspire you to:

  • Align your sales and marketing teams for maximum impact
  • Measure the real-world value of customer loyalty
  • Blend human and machine intellig...

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