Heads I Win, Tails I Win: Why Smart Investors Fail and How to Tilt the Odds in Your Favor

INVESTING IS ONE OF THE FEW AREAS IN LIFE WHERE EVEN VERY SMART PEOPLE LET HOPE TRIUMPH OVER EXPERIENCE

According to Wall Street Journal investing colum­nist Spencer Jakab, most of us have no idea how much money we're leaving on the table-or that the average saver doesn't come anywhere close to earning the “average” returns touted in those glossy brochures. We're handicapped not only by psychological biases and a fear of missing out, but by an industry with multimillion-dollar marketing bu...