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Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products

By Silvia Micalo
Hardcover
$180.00
By Silvia Micalo
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Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps it—the healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators.

With $21 billion made available for investment in the...

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BusinessSmall BusinessEntrepreneurship