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Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick
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The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Every year, 6 million companies and more than 100,000 products are launched, but too many have names that look like the results of a drunken Scrabble game-Xobni, Svbtle, and Doostang, anyone? Ace naming consultant Alexandra Watkins explains how anyone-even noncreative...
Every year, 6 million companies and more than 100,000 products are launched, but too many have names that look like the results of a drunken Scrabble game-Xobni, Svbtle, and Doostang, anyone? Ace naming consultant Alexandra Watkins explains how anyone-even noncreative...
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