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Here Be Dragons: How to win deals and influence ideas by mastering the eloquent art of storyselling.
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STOP TELLING STORIES. START SELLING THEM!
The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that's important. It's not.
The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.
As a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job N...
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