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HIDDEN TREASURES OF BUSINESSES, THE: Discover the Incredible Potential of Intangible Assets
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“The Hidden Treasures of Businesses” is a brilliant guide on how hidden assets such as brands, patents, copyrights, licenses, contracts, software, customer lists, etc., lead to competitive advantages and increase the value of a business!
This book is not a technical manual based on IFRS or other accounting standards. The author approaches `business growth' based on his long experience, by using simple language and new ideas, which appeals to both the beginner and the well-served in the fiel...
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