Hooked on Value: Why Customers Really Buy

Customers don't buy products-they buy value. In Hooked on Value, Jessica Frank uncovers the real reasons people say “yes” and shows you how to position your product or service in a way that makes it irresistible.

Drawing on psychology, marketing, and real-world case studies, this book helps you:

Identify the hidden motivations that drive buying decisions.

Position your offer so customers see its true worth.

Create messaging that speaks to both logic and emotion.

Build long-term loyalty by delive...