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How He-Man Mastered the Universe: Toy to Television to the Big Screen

By Brian C. Baer
eBook
$13.99
By Brian C. Baer
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Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Mast...

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