Order History
Premium Membership & Rewards
Help Center / FAQ
How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
Audiobook
$15.99
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Not eligible for purchase using B&N Audiobooks Subscription credits
In stock
This item is currently out of stock online.
Not Eligible for Free ShippingSelect a store to view item availability.
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Download NOOK app
NOOK Devices
NOOK eReaders
- NOOK GlowLight 4 Plus
NOOK Tablets
- NOOK 9" Lenovo Tablet
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1"
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
Free NOOK Reading Apps
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
Limit 1 per customer
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R&D-until now.
First introd...