How to use intangibles to increase the value of your businessOriginally published under the title Why the Bottom Line Isn't,this revised and updated edition shows business leaders how tobuild long-term value through assets not accounted for on thecompany's financial statements. Through leadership, service,corporate culture, and the ability to attract top talent,businesses can create real, measurable value that goes beyondsimple bottom-line numbers.Based on research drawn from human resources, finance, IT, andleadership, How Leaders Build Value offers ideas and actions thatleaders at any level, in any function, can use to increase theirorganization's overall value. Every chapter presents an intangibleasset as a concept, then provides examples and tools that helpleaders develop the asset and communicate its value toshareholders, employees, and other parties.No matter what kind of organization you operate, remarkable thingshappen when you build value through intangibles. Employees will bemore committed, customers and investors more engaged, confident,and numerous. For those who want to impact the long-term value oftheir organizations, How Leaders Build Value is a straightforwardand practical guide."A captivating mix of ideas, analysis, and real-world examples.[Ulrich and Smallwood] offer real insight into what works, whatdoesn't work, and why."-Rick Wagoner, CEO, General Motors"The concepts and tools in this book are a timely gift to leaderswho are ready to see the whole picture."-Frances Hesselbein, Chairman, The Leader to Leader Institute"It's refreshing to see that business success does not in factbegin and end at the bottom line. . . . In very clear terms, Ulrichand Smallwood provide business advice that can easily be applied toeffect change."-Don Hall Jr., CEO, Hallmark
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About the Author
Dave Ulrich, phD, is Professor at the Ross School ofBusiness, University of Michigan, cofounder of The RBL Group, and arenowned expert in management education. He has consulted with morethan half of the Fortune 200 and is the author of twelve books.
Norm Smallwood is cofounder of The RBL Group, whichprovides education and consulting services based on this book aswell as the ideas in Results-Based Leadership, which he coauthoredwith Ulrich.
Table of Contents
1. Tangling with Intangibles: Knowing the New game.
2. Do or Die: Anteing Up the Table Stakes.
3. Growth: Setting Your Own Odds.
4. Writing the Playbook: Matching Strategy to Skill.
5. Boot Camp: Building Your Talent Base.
6. Shared Mindset: Creating Unity from the Outside In.
7. Speed: First Beats Best.
8. Learning: Changing the Game.
9. Accountability: Making Teamwork Work.
10. Collaboration: It Takes More Than Two to Intangible.
11. Leadership Brand: Captains Everywhere.
12. Tangible Intangibles: Winning the Game.