How the Mighty Fall: And Why Some Companies Never Give In

""Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.""-Jim Collins

Amid the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the ...