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How to Achieve Societal Impact through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research

By Michel van der Borgh (Editor), Adam Lindgreen (Editor), Tobias Schäfers (Editor)
Paperback
$59.95
By Michel van der Borgh (Editor), Adam Lindgreen (Editor), Tobias Schäfers (Editor)
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Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?



Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and m...