How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation

by Stefan F. Dieffenbacher, Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines, Andreas Rein

Overview

Transform any organization with proven strategies and tools for innovation

Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately.

Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:

• Uncover opportunities by finding your niche and devising a more nuanced business strategy
• Lead culture change by recognizing and avoiding common reasons for failure
• Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model

With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.

Product Details

ISBN-13:	9781394254262
Publisher:	Wiley
Publication date:	06/05/2024
Pages:	464
Product dimensions:	9.90(w) x 7.00(h) x 0.90(d)

About the Author

Stefan F. Dieffenbacher is the internationally award-winning founder of Digital Leadership AG, an open source consultancy. He has led over twenty multi-million Euro and dollar innovation and transformation projects with companies like Amazon, BMW, Google, and Pfizer, building up and managing a workforce of over 400 people and a total amount invested of over 100 million. During his career Stefan has led thousands of workshops all over the world and used dozens of innovation tools. Frustrated with the lack of cohesiveness in the innovation space, Stefan set about writing How to Create Innovation. He worked with over sixty coauthors to put together the first full-fledged guide to innovation and transformation, featuring the largest library of innovation tools on the entire Internet.

Susanne M. Zaninelli is Partner for Culture Change at Digital Leadership.

Andreas Rein is Partner for Organizational Change at Digital Leadership.

Douglas Lines is an experienced digital leader with proven success in transforming businesses and launching EdTech startups. His experience includes collaboration with Duke and Stanford, mastering design thinking, business model innovation, and cultural transformation. He is a skilled communicator, negotiator, and mentor, and drives team success by empowering individuals. Douglas is globally recognized for his commercial acumen.

Caroline Huttinger is Partner for Brand & Experience Design at Digital Leadership.

Peter Lerman is a narrator from the heart of New York City: Brooklyn born and raised. Manhattan and Brooklyn were suffused with the flavors and sounds of the entire world. He tasted it all and heard it all. When you come of age in NYC, nothing is foreign. When you hear a low grumble in his voice on occasion, it is authentic. His first wife told him that he loved her not nearly as much as he loved the sound of his own voice. This made him wonder if other people might love the sound of his voice as well. And so, a narrator was born. Also, an amateur thespian, a trade show presenter, a lecturer, an off-key cabaret singer, and an inveterate teller of jokes one does not tell in mixed company. Peter has been a professional photographer in New York City, owned a model and talent management company, and knocked around from Brooklyn to Manhattan and back again only to wind up in Connecticut. His breath control is fabulous because he is also a board certified respiratory therapist. He has appeared onstage as Horace Vandergelder in Hello Dolly, Gangster #2 in Kiss Me Kate, Bobby Gould in Speed-the-Plow, the Governor of Texas in Best Little Whorehouse . . ., Jonathan Brewster in Arsenic and Old Lace, and Lenny in Rumors. The voice is deep and resonant. Sometimes formal, sometimes not. Never stale. Always eminently listenable.

Table of Contents

1 Introduction 8

Let's UNITE & create a world worth living in!

2 Understanding Context 16

A new understanding of growth and change

3 Laying the Foundation for Innovation 46

Creating the prerequisites for success

4 the Unite Innovation Framework 78

How organizations can create innovation in a target-oriented way,

leverage their strengths, create blue oceans, and overcome luck

5 Organization & Governance 184

Designing an environment where your innovation ambitions can bloom

6 Unlocking Culture 238

"Culture eats strategy for breakfast"

7 Business Model Innovation 306

Taming the beast

8 Leading An H2 Digital Transformation 360

A renewed understanding of digital transformation

9 Putting It Into Practice 384

Training requirements How to kick-start an innovation or transformation

initiative in a large organization

10 About 427

About Digital Leadership AG

Get to know the lead authors & key contributors

Acknowledgments

11 Index 442