How to Do Critical Discourse Analysis: A Multimodal Introduction

by David Machin, Andrea Mayr

Overview

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Product Details

ISBN-13:	9781529772982
Publisher:	SAGE Publications
Publication date:	04/03/2023
Edition description:	Second Edition
Pages:	360
Product dimensions:	6.69(w) x 9.53(h) x (d)

About the Author

David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field.

Andrea Mayr is currently Associate Professor in Media and Communication at Zayed University, UAE, where she works in the fields of Critical Discourse Analysis and Multimodality, with a particular focus on crime and deviance, social exclusion and (digital) media activism. In her widely used books and peer-reviewed journal articles she applies mostly linguistic methods to the study of multimodal communication, such as in Language and Power (2019).

Table of Contents

Introduction: shaping the world through language
Making active choices: Language as a set of resources
Analysing semiotic choices: Words and images
Presenting speech and speakers: Quoting verbs
Representing people: Language and identity
Representing action: Transitivity and verb processes
Concealing and taking for granted: Nominalisation and presupposition
Persuading with abstraction: Rhetoric and metaphor
Committing and evading: Truth, modality and hedging
Conclusion: Doing critical discourse analysis and its limitations

Editorial Reviews

How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in media and cultural studies who need tools for the study of text, talk and images.

Teun van Dijk

Media and cultural studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function.

John Richardson

The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis.

Ruth Wodak

This book is a must for any student or scholar who is interested in ‘doing’ critical discourse analysis. At present, it is not easy to find a book like this one which is dedicated to providing a practical introduction to the analytic tools used by CDA practitioners...I am impressed by the fact that the authors explain extremely complicated phenomena in such an accessible way, which shows their excellent understanding of the subject in question.

Song Guo

David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of communication studies in general.

Carmen Rosa Caldas-Coulthard

How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students in Media and Cultural Studies who need tools for the study of text, talk and images

Teun van Dijk
Pompeu Fabra University

The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis
Ruth Wodak
Lancaster University

David Machin and Andrea Mayr have written a well informed book combining critical discourse and visual analysis. They present, in a very accessible way, a range of semiotic tools introducing readers to both theory and practice. Highly useful to students of Communication Studies in general
Dr. Carmen Rosa Caldas-Coulthard
Centre for English Language Studies, The University of Birmingham

Media and Cultural Studies scholars have needed this book for some time - a critical and comprehensive introduction to the themes and tools of multimodal critical discourse analysis and, importantly, a clear framework for applying them in analysis. The book both summarises and develops a critical approach to analysing visual and linguistic communication, and should be mandatory reading for every student and scholar interested in examining how text and talk function
John Richardson
Newcastle University

From the Publisher