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How to Do Critical Discourse Analysis: A Multimodal Introduction

By David Machin, Andrea Mayr
Paperback
$86.00
By David Machin, Andrea Mayr
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Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Most importantly, examples, case...

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Social SciencesSocial Sciences - General & MiscellaneousSocial Sciences - Research