Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!
Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy.
There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work.
With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to:
Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life.
How to Get Paid for What You Know is your essential guide to a new and better way to make a living.
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||5.90(w) x 9.10(h) x 1.10(d)|
About the Author
In 2018, Graham launched GrahamCochrane.com as a new resource dedicated to helping people build online income streams around their knowledge, passions, and skills. He has been featured in the Huffington Post, Yahoo!, and Business Insider. As a popular podcast (Apple New & Noteworthy in the business category when it launched) and YouTube channel with over 50,000 views each month, Graham delivers practical and relatable online business building content each and every week.
Table of Contents
Chapter 1 Knowledge Commerce 5
Why People Will Pay for What You Know
Chapter 2 The Value Circle 21
The More You Give, the More You Earn
Chapter 3 Step 1: Find Your Idea 33
The Three-Part Profitability Framework
Chapter 4 Step 2: Grow Your Audience 47
How to Consistently Get Discovered Online Through Content
Chapter 5 Step 3: Build Your Website 67
Turn Online Visitors into Warm Leads
Chapter 6 Step 4: Craft Your Product 85
How to Create Your First Online Course or Membership
Chapter 7 Step 5: Launch Your Offer 107
The Art of Selling Without Being Salesy
Chapter 8 Step 6: Automate Your System 133
Turn Your Products into a Passive-Income Stream
Chapter 9 Social Media and Paid Ads 147
The Right Way to Add Fuel to the Fire
Chapter 10 The Income Engine 157
The Four Core Things That Will Drive Your Business
Chapter 11 Why Simply Starting Is All That Matters 169
What People are Saying About This
“Here’s good news: you don’t have to choose between growing a successful career and a fulfilling life. In How To Get Paid For What You Know, Graham Cochrane gives you a simple, actionable plan for creating an online business that gives you both.”
—Michael Hyatt, Wall Street Journal bestselling coauthor of Win at Work & Succeed at Life
“You may not think it’s possible to create an income and a life you love, but don’t let what you think get in the way of what you want. In How To Get Paid For What You Know, Graham Cochrane makes the case that now is the best time to create a business around what you know and love and gives you the step-by-step plan to do just that.”
—Jon Acuff, New York Times bestselling author of Soundtracks
“The two greatest financial levers imaginable are selling knowledge and creating residual income. If you understand those you will bypass the millions of hardworking people who are on what Graham Cochrane refers to as the forty-year, nine-to-five grind.”
—Dan Miller, author of 48 Days to the Work You Love
“Brilliant and much needed, this book can dramatically enhance your life and help you build a business and build a LIFE that is a lot more fun, a lot less stressful, and a lot more profitable . . . all while bringing immense value to those you serve.”
—Bob Burg, coauthor of The Go-Giver and Go-Giver book series
“How to Get Paid for What You Know is worth at least 10 times what you’ll pay for it. But not only is it valuable, it is delivered in an empathetic, life-giving way. If you’re exhausted by many of the snake oil salesmen of the ‘online business’ world, you will find Graham Cochrane’s style refreshing.”
—Jordan Raynor, national bestselling author of Redeeming Your Time
“Right now is the time to live the life of your dreams! Life is too short to continue putting off living the life that you feel most called to live. Graham is the real-deal in the digital entrepreneur space and in How to Get Paid for What You Know, he generously shares a proven and powerful system that will take your message, your business, and your life to the next level.”
—Cliff Ravenscraft, Mindset & Life Transformation Coach
“In How to Get Paid for What You Know, Graham reveals a refreshingly simple strategy for creating an income online built around what you know and love.”
—Jonathan “JCron” Cronstedt, President of Kajabi
“I love this book! I’m convinced it will be a huge help to so many people. And I am one of them. Graham has had such a huge impact in my life by shaping how I think about running my business."
—ill Factor, Grammy Nominated Producer and Founder of Beat Academy