How to Lie with Charts: Fourth Edition

by Gerald Everett Jones

Overview

Don't blame the computers. People are running the show.

This is the new edition of the definitive textbook on data visualization. There's added material on fake news and social media disinformation, misinterpretation of metadata, and the uses and abuses of Big Data. If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie - you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it - until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive - and undistorted - visual communication. It's about careful thinking and clear expression.

Product Details

ISBN-13:	9780996543866
Publisher:	Lapuerta Books and Media
Publication date:	10/07/2018
Series:	How to Lie with Charts
Edition description:	New Edition
Pages:	402
Product dimensions:	7.50(w) x 9.25(h) x 0.82(d)

About the Author

Gerald Everett Jones has managed major proposal and business analysis projects in government, healthcare, and commercial sectors. He is the author of more than 25 business and technical books on digital media production, including numerous how-to books on legacy charting applications such as Harvard Graphics and Freelance Graphics. He has also written extensively on PowerPoint and Excel. He has hands-on background in IT systems development and was project leader on the ARTIS computer graphics system, a precursor of PowerPoint. He often leads seminars on the topic of achieving honesty and clarity in business presentations.