How To Market A Book: Third Edition

How To Market A Book: Third Edition

by Joanna Penn

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Product Details

ISBN-13: 9781912105878
Publisher: The Creative Penn Limited
Publication date: 06/09/2017
Pages: 318
Sales rank: 610,938
Product dimensions: 4.90(w) x 7.90(h) x 0.70(d)

About the Author

Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.

Table of Contents

˃˃˃ Part 1: Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement, as well as the marketing mindset

˃˃˃ Part 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

˃˃˃ Part 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

˃˃˃ Part 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

˃˃˃ Part 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

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