Do you want to sell more books and reach more readers?
Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?
If you don’t know much about marketing, don’t worry. We all start with nothing.
I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.
Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure living with my writing.
Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.
How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.
There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.
It's also about going beyond just the book because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.
In this completely updated Third Edition, you’ll discover the marketing principles that stay consistent even when tactics and tools change; how to optimize your book for discovery on the book sales sites; how to use short-term spike sales and paid ads; how to build an author platform for the long term including content marketing, blogging, podcasting, video and more; plus how to launch your book and create a marketing strategy that suits you.
|Publisher:||The Creative Penn Limited|
|Product dimensions:||4.90(w) x 7.90(h) x 0.70(d)|
About the Author
Table of Contents
˃˃˃ Part 1: Marketing Principles
Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement, as well as the marketing mindset
˃˃˃ Part 2: Your Book Fundamentals
Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series
˃˃˃ Part 3: No Platform Needed. Short-term Marketing
How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed
˃˃˃ Part 4: Your Author Platform. Long-term Marketing
Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media
˃˃˃ Part 5: Launching Your Book
Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.