How to Score in Hollywood: Secrets to Success in the Movie Business

Go behind the scenes of the movie business as entertainment strategist Kevin Goetz reveals how creative instinct, audience insight, and smart data work together-from development through marketing and release-to increase a film's potential for financial success.

How to Score in Hollywood explores the essential elements behind financially successful filmmaking. Drawing on nearly four decades of experience in the entertainment industry, audience expert Kevin Goetz reveals how creative instinct,...