How To Start A Cult: Be bold, building belonging and attract a band of devoted followers to your brand

Jody Raynsford's book, How to Start a Cult, is a multiple Amazon best-seller and was finalist at the Business Book Awards 2022. Fast becoming a cult classic in itself, the book reveals why brands need to forget about brand loyalty and shift to thinking about building their business or brand on a force far more powerful: belonging.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted...