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How to Wash a Chicken: Mastering the Business Presentation

How to Wash a Chicken: Mastering the Business Presentation

by Tim Calkins


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Winner of the Foreword INDIES Book of the Year Award for Business and Economics

Winner of the IndieReader Discovery Award for Top Business Book

Winner of the Eric Hoffer Award

“Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.”
Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

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Product Details

ISBN-13: 9781989025031
Publisher: Page Two Books, Inc.
Publication date: 09/25/2018
Pages: 256
Sales rank: 875,804
Product dimensions: 5.70(w) x 8.60(h) x 1.00(d)
Age Range: 18 Years

About the Author

Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University’s Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. Through his firm Class 5 Consulting, he works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine.

Table of Contents

1 How to Wash a Chicken 1

2 About This Book 7

3 Pick Your Moment 21

4 Be Clear on the Purpose 35

5 Know Your Audience 41

6 Five Things Every Presentation Needs 55

7 Find the Story 65

8 Create Simple Pages 83

9 Use Compelling Data 105

10 Presell 119

11 Prepare and Practice 129

12 Set the Room 139

13 Present with Confidence 159

14 Manage Questions Well 179

15 Follow Through 195

16 TED Talks and Steve Jobs 201

17 Common Questions about Presenting 211

18 Five Notable Studies 223

19 Twenty-Five Presenting Tips 233

Acknowledgments 237

Notes 239

Index 245

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