Human-Centered Marketing: How to Connect with Audiences in the Age of AI | Barnes & Noble®

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By Ashley Faus, Jay Schwedelson (Foreword by)

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Overview

WINNER: American Book Fest Best Book Awards 2025 Business: Marketing & Advertising
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 Marketing & Public Relations

How can marketers rebuild trust in a crowded, datadriven world?

HumanCentered Marketing is a practical guide for mid to seniorlevel marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you f...

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