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I Am GRAY! How to Cover Those Gray Roots

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It’s easy to understand why hair color and anti-aging potions are big businesses these days -- everyone wants to look good, and ultimately, to feel good. Whether we like it or not, looks do count. Appearance is an obsession for both women and men, alas; this concern only intensifies as we age.

Our obsession has contributed to the skyrocketing growth of the hair color industry. This sector of the personal care market saw earnings exceeding $40 billion last year alone! While more women and men...